A new month "set" is when we take down the previous months promotional items, coupons, displays, advertising and merchandising materials, etc. and put up all of those things for the new month.
At the company I work for every month we receive a package that contains the materials that are needed to do the new monthly set. In said package are something called "shelf talkers". Shelf talkers are 3x3 inch "cards" that advertise the sale on a particular product that are placed on the shelf (over the price tag) of that sale item. They are essentially "mini" advertising materials that are placed around the store to draw attention to all the products we have on sale that month. They are promotional materials. (For those of you that now understand what I am talking about, I apologize. It will make sense shortly why I am explaining these "shelf talkers" so thoroughly.)
So the other day was the end of the month and my associate was making her way around the store when a customer approached her and inquired about the little "cards" she was placing on the shelves.
Customer: "What are those things?"
Clerk: "These are shelf talkers."
Customer: "What does that mean?"
Clerk: "These are little advertisements we put up around the store each month to show you (the consumer) what is on sale."
Customer: "How much are they?"
Clerk: "How much are what?"
Customer: "The shelf talkers or whatever you called them?"
...
...
Clerk: "Um, they aren't for sale. They are advertising materials that are sent to us from our corporate office."
Customer: "Oh. Well what are those", motioning to an additional stack of shelf talkers.
Clerk: "Those are the same thing, they are just a little bit bigger."
Customer: "Well how much are those ones?"
Unfortunately this is when the clerk's brain exploded because it could not fathom the stupidity of the customer. It's really too bad because she was a great employee.
Clerk: "Um, again, they are not for sale, they are a merchandising material that is sent from our corporate office."
Customer: "Oh."
